KFC UK&I/ITG / FRANCHISE AWARDS
A strong submission from a strong category. Many of these would have won a few years ago and a testament to the rising standards and ambitions of the ICE community.
The winning Phillips submission documented a seamless collaboration of equal partners. Ambitious and improved by working together the response was clear-sighted, documenting three strategic objectives with tangible measures tied directly to the three core objectives.
Excellent understanding of the collaboration and accountability between the Phillips internal team and agency team from Blondefish, who in turn extended the collaboration ethos beyond the partnership managing multi-stakeholder involvement. A tough ask for their professional partner who produced a wide platform for the events success.
A joy to read a genuine partnership between client and agency and pragmatic collaboration to deliver effective creativity. Brilliant metrics, tangible results, business focused and credit to both partners for a sustainable campaign and measure of agency-client success.
Well done from the judges and praise didn’t end there. One judge remarked “one of just one or two that kept to word count… a benchmark submission from the get go”. A good event ambitious delivery, ambitious objectives, ambitious metrics. Collaboration was their winning philosophy.