Held annually, KFC’s Franchise Award ceremony is a pinnacle moment in the KFC Calendar. It’s an opportunity to bring together all 200 Franchisees and their principal operators for an evening of celebration; recognising the performance, achievements and milestones from the current year and motivating for the next. 

The in-house team is a small but perfectly formed team of 2 and they rely on their partners, ITG, to help bring their events to life. They have a shared vision and are equally invested in the success of KFC events which far transcends that of an in-house/agency partnership.

The Franchise Award ceremony was all about enabling the franchisees an opportunity to celebrate 2020 together, even though they were apart. The team wanted to bring some familiarity to the festive season and their mission was to deliver the best damn virtual event, EVER, with the same fun, sizzle and WOW factor that KFC parties are known for – because no one throws a party like the Colonel!