by Jen Parkin | 14th November 2022 | Extra Stuff
Corporate Events are going through the agony of reinventing methodology post Covid. It’s difficult to not fall back into old habits and repeat old mistakes. Here’s a story that might inspire some left field thinking. Solar panels to cover all large car parks in France...
by Jen Parkin | 22nd November 2022 | Latest
Sir John Hegarty on why brands are failing to build long-term relationships. We thought you would enjoy John’s observations on where and why we are falling short. Sir John Hegarty says brands’ obsession with promotion over creativity means they are not producing...
by Jen Parkin | 22nd November 2022 | Latest
When focussed on ‘doing the right thing’ ethically, environmentally and ecologically in business, organisations often have to weigh up the fact that this will often not lead to the most cost effective of routes. In an era when customers are more price savvy and...
by Jen Parkin | 28th April 2022 | Latest
A group of major event brands, led by ICE (In-house Corporate Events), is calling for event industry input into the continued development of an event sustainability measurement tool that will be free of charge and applicable for every event. The group includes ICE,...
by Jen Parkin | 8th July 2021 | Winners
WINNER BNP PARIBAS / ACCESSART25 JUDGES COMMENTS An excellent submission showing a thorough throughout successful sponsorship campaign. The objectives of the activation was to reach as many young people as possible to engage young people with the arts and support...
Recent Comments