At ICE, we are always striving to test new approaches to events and inspire our community to do things differently.  This year, we created the ICE Expo with the aim of recreating smaller exhibitions more sustainably and breaking down the barriers between delegates and exhibitors.

How it worked:

1. Challenges Identification: In January, corporates provided us with their top 4 challenges for 2024.
2. Team Formation: We formed 4 teams of suppliers, each tasked with solving one of these challenges collectively.
3. Onsite Setup: Each partner had a “box” Genius bar onsite.

On The Day:

Corporate Pods: Corporates were grouped into teams of 8 and given one of the challenges to solve collectively within a Corporate Pod.
Interaction at Genius Bars: The corporates visited each Genius bar for their assigned challenge. Supporters presented their ideas for solving the problem in 5-minute sessions.
Solution Development: After gathering insights, corporates returned to their Corporate Pod to develop solutions they believe will address the problem.

We will be sharing the findings with our community via ICEONLINE soon.