by Jen Parkin | 19th January 2023 | Latest
GES has launched its eco-friendly badge holders following a successful roll out at the Climate Action Innovation Zone, a 13-day event held alongside COP27 in Sharm El-Sheikh, Egypt, in November 2022. Plastic waste has become a key driver of pollution across the world,...
by Jen Parkin | 22nd November 2022 | Latest
Sir John Hegarty on why brands are failing to build long-term relationships. We thought you would enjoy John’s observations on where and why we are falling short. Sir John Hegarty says brands’ obsession with promotion over creativity means they are not producing...
by Jen Parkin | 22nd November 2022 | Latest
When focussed on ‘doing the right thing’ ethically, environmentally and ecologically in business, organisations often have to weigh up the fact that this will often not lead to the most cost effective of routes. In an era when customers are more price savvy and...
by Jen Parkin | 28th April 2022 | Latest
A group of major event brands, led by ICE (In-house Corporate Events), is calling for event industry input into the continued development of an event sustainability measurement tool that will be free of charge and applicable for every event. The group includes ICE,...
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