RSNA is the largest radiology congress of the year and this year, due to COVID, the live event was cancelled and a virtual congress was confirmed.

With only 6 weeks to go before the virtual event, a dedicated internal team, along with the support from three agencies needed to find a way to transform all of the normal live touchpoints into an engaging virtual space to give visitors the same breadth and depth of content and access to experts.

Inspired by the 3D worlds within the gaming industry, the team decided to trial a new virtual platform. This virtual platform would allow them to engage their audience and immerse them in a new environment, giving them the same quality of experience as a live event.