Best Creative, Innovation And Discovery Award

The judges would like to congratulate IR Magazine on winning the Best Creative, Innovation and Discovery Award. Their innovative use of generative AI at the IR Magazine Think Tank – East Coast event demonstrated a deep understanding of their audience and their brand values. IR Magazine’s use of ChatGPT-4, Otter.ai, and Speechify to extract key points from the panel discussion live at the event showcased the power of technology in enhancing the delegate experience. This, in turn, generated a buzz around their closed-door event and created interest in their brand.

The judges were impressed by IR Magazine’s ability to overcome technical challenges, team roles, and contingency plans on the day of the event and deliver a risky ‘live-tech’ event. This demonstrated their adaptability and innovation in a fast-paced environment. The resulting content was viewed by over 1,000 people and generated more than 2,000 impressions within the IR community.

IR Magazine’s success at the event was further demonstrated by the significant business impact it had. Their innovative approach resulted in one vendor proposing a contract for a topic sponsorship on their website and a bespoke AI in IR hackathon to be run in December.

Once again, congratulations to IR Magazine on winning the Best Creative, Innovation & Discovery Award. Your innovative approach to event marketing sets an example for others to follow. We look forward to seeing what you achieve next.