KFC’s 1000 Day Strategy was launched towards the end of 2019 and was gaining momentum until the pandemic hit with priorities focusing on deliver Covid-secure environments for the teams and guests. Towards the end of 2020, the time was right to bring together Franchisees, operators and head office teams to re-focus on the 1000 day growth plan.
It was KFC’s first virtual event and the team only had 4 weeks to deliver it. The team couldn’t find an existing platform that met all their needs so they created one with their event partner, a platform that was customisable, had interactive, engaging, ‘sticky’ features to keep people interested and above all was easy to use.
Using visual storytelling through the use of bold imagery on slides and spine-tingling emotive video, the content and messages were themed in ‘chapters’ – helping people reconnect with the story so far in a much more powerful way.