Digital Health specialises in one sector: healthcare technology. Rewired 2021 was devised as a virtual event due to COVID restrictions. Rewired was originally launched in 2019 as a live one-day exhibition and conference. Topically, Rewired 2020 was the last live in-person event run at Olympia, London before the national COVID lockdown was imposed.
The objectives centred on attracting a senior audience from the NHS community and giving commercial sponsors valued engagement even in this virtual format. Internally they were seeking to make some profits to contribute to their dissipated regular in-person events calendar. They also wanted to successfully produce a standout 5-day virtual IT healthcare Festival, something that no-one else delivered.
Rewired 2021 delivered great audience engagement and strong revenues in extremely tough times.