Planning for the event commenced in Summer 2021, however with uncertainty around the market and in-person events, the team had a lead time of two months to convert a live event campaign into a virtual experience. With the event being held in-person for the past 10 years, they needed to ensure the event was as successful virtually, if not more so, than it had been previously. 

From the moment the attendees first engaged with the event campaign they saw the Emerging Themes brand which weaved through all communications and through the webinars. The virtual platform allowed for a brand experience which included the registration pages and communications along with a bespoke audience console design incorporating the Emerging Themes brand, ensuring consistency from invitation through to attendance.