PHILIPS / PHILIPS AT VIRTUAL CES 2020
2ND PLACE & COMMENDATION
NSPCC / NSPCC CORE SPECIAL EVENTS
CO-OP / CHRISTMAS SHOWCASE 2020
This award was for the best use of technology and though all the entries demonstrated their use of technology to overcome the challenges posed by the pandemic, the judges felt that Philips just pipped their closest competitor to the post.
Their entry stood out because of their ability to provide an immersive, custom built, experience for their audience using a real-life environment in a virtual platform. The result was a personalised and engaging experience that enabled visitors to easily explore virtual neighbourhoods and select the content and the information they wanted to consume.
The technology that was develop was specifically for this event and for this audience which is what really made this entry special. The use of technology was not simply implemented to use as many features as possible but seemed well thought through and for a purpose.
Well done Philips for using your event technology to delight your audience.