CES is one of the largest consumer electronics shows of the year. Consumers and media come together to discover the latest innovations on the market, to touch, feel and demo the products, and to hear first-hand how the sector is evolving. Due to COVID, the 2021 live event was cancelled, and a virtual version was confirmed in its place. 

With only 6 weeks to go before the show, the team wanted to find a way to transform all of the normal live touchpoints into an engaging virtual space to give visitors the same breadth and depth of content in an immersive, inviting environment. 

Having piloted a new virtual platform 3DVista for a B2B radiology event in November 2020, it was decided that for CES 2021 they would use the same technology but rethink their approach to appeal to a consumer audience.

The event was a phenomenal success and exceeded expectations and KPIs. Our key objective was to create an experience that cut through all of the digital noise and through persona-based storyline they achieved this and more.