BBC / MIPCOM2020/SHOWCASE 2021
Boycott your Bed’ is a worthy winner. We can all relate that 2020 was a hard year.
This activity has previously been done live, but pivoted to online and attracted a lot of following and attention thanks to the momentum the team were able to build in the run up to the event.
All the judges felt it was a reflection of the restrictions imposed on all; to stay home and be with our household. It encompassed family involvement and gained backing from esteemed public figures. With gaining exceptional results in smashing their fundraising targets, supported in a purpose of doing good. Well done!!