Byte Night is Action for Children’s flagship sleep-out event for the corporate sector, taking place annually as a series of simultaneous sleep-out events at multiple locations across the UK. However, given the onset of the coronavirus pandemic and the uncertainty surrounding the length and severity of its impact, it wasn’t feasible to deliver the usual event.  As a result, they developed a new virtual sleep-out event: Boycott your Bed.

The team delivered 4 hours of livestream entertainment on the night, a performance from Pixie Lott and a trivia quiz by Ed Byrne.  Over 5,000 people took part in Boycott your Bed, which was far more participants than the event had ever seen.