The ABI Annual Conference is ABI’s flagship event and this year’s, held virtually in February, was different to any conference or event that the Association of British Insurers Events Team has ever delivered.

They adapted the way they supported exhibitors, working with each individually to reach their own specific objectives. As well as selling exhibitor packages, the team were able to use their platform to support three charity stands at no cost to them. On the day, each exhibition stand received over 100 visitors, with the conference’s headline partner hosting 209, far more than time would have allowed at an in- person conference.