The steering group have been crucial to the success of the ICEAWARDS by helping us test ideas and giving us guidance on messaging, branding and format. We meet twice a year to discuss and analyse trends and developments within the events sector. Our steering group are all senior professionals working within corporates across a wide range of market sectors.

They are not involved in the judging of any of the awards.

Sarah Alspach

Sarah Alspach

Senior Leader, Brand Strategist & Integrated Marketing Expert, EY, EY

With a broad brand, marketing and communications background, Sarah has spent nearly 20 years in senior leadership roles at a number of blue chip companies and major agency networks.  Events have long been a core component of the strategic marketing programmes she has delivered, from sponsorship activation of Formula One to stakeholder engagement at the World Economic Forum at Davos.  Sarah is currently EMEIA Brand, Marketing and Communications Director at EY.

Sarah previously held the role of Brand and Communications Director at BNP Paribas where she met Anita Howard, founder of the ICE Awards.  With a strong belief in the importance of recognising individual and team contributions, Sarah was immediately inspired by the concept of the ICE Awards and has been delighted to help with the launch and growing success of this unique addition to the meeting and event industry awards.