The steering group have been crucial to the success of the ICEAWARDS by helping us test ideas and giving us guidance on messaging, branding and format. We meet twice a year to discuss and analyse trends and developments within the events sector. Our steering group are all senior professionals working within corporates across a wide range of market sectors.

They are not involved in the judging of any of the awards.

Melissa Noakes

Melissa Noakes

Head of Sponsorship and Events / Co-founder Elevate, Santander

Melissa Noakes has over 15 years of experience in the industry and has worked both agency and client-side. She has delivered world-class brand experiences for Santander, Sony Mobile, Sony, Shell, L’Oreal, Budweiser, Jack Daniels, and Disney to name just a few.

Melissa is the co-founder of Elevate, the UK’s largest mentoring programme for the events industry, which has now helped over 400 event professionals in their career development. She’s also a guest lecturer for a number of Event Management degrees and is regularly cited as one of the most influential people in the UK events industry.