BEST CUSTOMER EXPERIENCE

Barclays hosted the annual Games Frenzy event, highlighting the UK’s vibrant game development and creative industries. This year’s impressive event featured 91 exhibitors, including game studios, DE&I groups, and charities, doubling the participation from last year. Over 527 attendees engaged in panels, speaker sessions, and showcases on topics like AI, decarbonization, and industry growth strategies. Emphasizing inclusivity and sustainability, the event provided platforms for indie developers and students. The success of Games Frenzy bolstered Barclays’ industry standing and showcased their dedication to supporting creative businesses, earning them a win in this category.