Best Agency Collaboration

The submission titled “27 Unlocked” from the Deloitte’s UK Partner Meeting 2023 is a truly standout achievement, meriting its recognition in the 2024 ICE Awards. This project exemplifies excellence through its comprehensive and forward-thinking approach to agency collaboration. At the heart of the entry was compelling evidence of a “productive challenge” within their business partnership, which consistently pushed the boundaries of creativity for both parties.

One of the project’s most commendable aspects is its emphasis on inclusivity and community. By involving over 100 local stakeholders in the planning process, the event aimed to inspire confidence in the organisation’s identity, fostering a sense of ownership and cooperation. Given that this was the first gathering in four years, there was a palpable sense of pressure to succeed. Innovative materials and infrastructure showcased a deep understanding of both current and future challenge when activating a space. We were particularly impressed by the “unlock theme” — it was well-executed, creating a refreshed, more immersive environment that elevated audience engagement through inventive plenary design.

Moreover, aligning the project with the UN Sustainable Development Goals (SDGs) while drawing inspiration from Stanley Kubrick truly resonated with us at ICE. Overall, the submission demonstrated a clear and effective collaboration of talent, resulting in an outstanding business conference tailored for a discerning and expectant senior audience.