Join Us at ICEXTRA 2025 – Your Mini ICE Conference Experience in Belfast!
Discover, Learn, and Connect with Corporate Event Leaders in Belfast
Are you part of an in-house corporate event team looking to elevate your skills, network, and share best practices? ICEXTRA 2025, powered by ICE a global community for in-house corporate event planners, is the great place to meet your tribe! This immersive event is designed to support corporate event creaters, strategists, and marketers across the Island of Ireland and the UK, helping you demonstrate the true value of events to your internal stakeholders.
Whether your focus is on marketing communications, event strategy, or logistics, ICEXTRA provides the insights and connections to elevate your event impact. Join a community committed to knowledge-sharing and enhancing the event experience. Our events in London, Munich, and New York have been widely praised for creating a valuable format that maximises your time, allowing you to connect with like-minded professionals in a welcoming, sales-free environment—no agencies or suppliers, just authentic peer-to-peer engagement.
Event Focus: Content Creation and Data Visualisation for Event Success
ICEXTRA 2025 Theme: Content Creation and Data Visualisation for Event Success” focuses on crafting engaging content and presenting data in impactful ways to highlight the true value of events. This team drives strategies that enhance audience engagement, make complex information accessible, and empower stakeholders with clear insights into event performance and ROI.
Event Programme:
| 10.30-11.00 | Registration and ICE Breaker |
| 11.00-11.05 | Hello and Welcome
Anita Howard, Founder, ICE Jenny Walsh, Head of International Sales, ICC Belfast |
| 11.05-11.30 | From Career Milestones to the Ultimate Debate — Attendee Value vs. Event Experience Emma O’Farrell Head of Events & Sponsorship, EY IrelandAnita Howard, Founder, ICE |
| 11.30-12.25 | Campfire Session During this session there are 4 interactive campfire sessions. Each session lasts 20 mins and you then move to next campfire of your choice.CAMPFIRE 1 – Flexibility and adaptability were key in honouring Magdalenes’ journey Zoe Freyne, Sponsorship & Events Manager, Grant Thornton Ireland Zoe will share key takeaways and lessons from the Dublin Honours Magdalenes event, highlighting the importance of flexibility and adaptability in navigating complex logistics, supporting emotional reunions, and coordinating global participation. The event showcased the need for compassion and quick thinking to honour survivors meaningfully and seamlessly. CAMPFIRE 2 -Writing the Perfect Brief for Your Creative Agencies Find it challenging to write a good creative brief? You’re not alone. 82% of comms professionals and marketers say it’s hard. But it doesn’t have to be – and the benefits of getting it right first time are huge. So join Martin as he shares his simple, practical formula to writing the perfect brief. CAMPFIRE 3 – Creating a Winning Awards Entry Learn how to craft standout awards entries with practical tips on showcasing achievements, aligning with judging criteria, and avoiding common pitfalls. Whether you’re new to submissions or refining your approach, this session will help you create a compelling, winning entry. CAMPFIRE 4 – How Strong Partnerships Grow Success Jack Linaker, Managing Director – Broadcast and Events, Sunbelt Rental UK & Ireland This campfire session explores the value of strong supplier and client relationships, focusing on the advantages of long-term production partnerships. It delves into what makes a partnership successful, the role of innovation and trends, the benefits of accessing a broader team, how suppliers can contribute to marketing efforts, and the importance of involving suppliers early in the process to achieve greater success.
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| 12.25-13.15 | The Things I Wish I Knew Then The unexpected challenges event creators face. This panel shares funny stories and the graceful solutions that saved the day, showcasing resilience, adaptability, and creativity when things go wrong. A must-attend for insights and laughs from industry pros! Dawn Christie, Global Event Leader Anita Howard, Founder, ICE David Kolundzija, Head of Global Events, Hitachi Vantara Zoe Freyne, Sponsorship & Events Manager, Grant Thornton Ireland Hama Davidson, Event Manager, ICC Belfast |
| 13.15 – 14.00 | Networking Lunch |
Event Details
– Date: 29th January 2025
– Time: 10:00 AM – 2:00 PM
– Venue: ICC Belfast, 2 Lanyon Place, Belfast, BT1 3WH
This is more than an event; it’s a chance to join a thriving community and learn from others in the field. ICEXTRA 2025 is part of ICE’s mission to connect corporate event professionals across the UK, Germany, the USA, and now, the Island of Ireland.
Why Attend?
– Networking Opportunities: Connect with like-minded in-house corporate event teams and build relationships that last.
– Practical Insights: Gain strategies for standardising ROI and using data visualisation to communicate the impact of events.
– Community Support: Join a supportive network of peers who understand the challenges and rewards of corporate event planning.
Free to attend – share with fellow corporate event teams. Secure your place today and take the next step in your event career.