• A clear launch strategy and positioning for the product or solution
• Strong integration between the launch moment and wider campaign activity
• Creative and effective ways of communicating value, differentiation and relevance
• Evidence of audience engagement, understanding and emotional connection
• Smart use of channels, formats, content and timing
• Challenges faced during launch planning and how they were overcome
• Measurable commercial, behavioral or brand outcomes
• What made the launch distinctive compared with typical product rollouts
• Clear objectives and a well-defined approach showing how they were met
  

This category recognizes outstanding product launches and go-to-market experiences that successfully introduce new products, services or innovations to internal or external audiences. These launches combine strategic positioning, compelling storytelling, creative execution and integrated campaign activity to drive awareness, understanding and adoption.

Judges will be looking for clarity of strategy, innovative launch moments, seamless execution, campaign impact and measurable business results