• A clear understanding of the internal challenge, opportunity or shift the event needed to address
• Strong alignment with organisational strategy, culture and people goals
• Excellence in content design, internal communications and leadership engagement
• Evidence of employee impact, behaviour change or cultural uplift
• How the internal team and partners collaborated to deliver the programme
• What made this internal event stand out for your organisation

This category recognises outstanding internal events that unite, align and inspire an organisation’s people. This includes Sales Kick-Offs (SKOs), all-hands meetings, culture-building events, people programmes, internal summits and other employee-focused experiences.

Judges are looking for events that demonstrate exceptional strategic alignment, powerful content, cultural impact and meaningful engagement.