• A clear strategic purpose behind the incentive or recognition programme
• How participants were selected, motivated and communicated with
• Creativity and originality of the experience design (travel, reward, club etc.)
• How logistics, hospitality and attendee management were delivered
• Evidence of emotional impact, motivation, celebration and recognition
• What made the programme stand out from other incentive experiences

This category recognises incentive and recognition programmes that motivate performance, reward excellence and celebrate achievement across an organisation. These programmes may include travel incentives, club trips, reward experiences or multi-tier recognition schemes.

Judges will be looking for strong strategic alignment, creativity in design, emotional impact, seamless delivery and clear evidence of improved performance or engagement.