• A clear challenge or opportunity that required a technology or data-led solution
• Effective selection, design or integration of digital tools, platforms or AI
• Evidence of how technology improved workflows, engagement, personalisation or insight
• A smooth, intuitive experience for delegates, stakeholders or internal teams
• Strong use of data to inform decisions, demonstrate ROI or shape future strategy
• What makes this approach stand out compared with standard event technology use

This category recognises outstanding use of technology and data to enhance event strategy, experience, delivery or measurement. It celebrates innovative solutions—registration platforms, mobile apps, automation, AI tools, CRM integrations, analytics dashboards and insight-driven workflows—that meaningfully improve how events are planned, executed and evaluated.

Judges will be looking for smart problem-solving, seamless implementation, intuitive user experience, strong data application and demonstrable business impact.