• Brief description of event content objectives, audience targeted, and channels utilised.
• Examples of initial content created (videos, articles, podcasts, social media posts, etc.).
• Evidence of ongoing engagement (audience interaction analytics, testimonials, or user-generated content examples).
• Demonstration of how feedback was incorporated into subsequent content iterations.
• Case studies or short testimonials highlighting sustained audience interaction.

Recognising excellence in creating impactful content that inspires ongoing, meaningful conversations and deepens audience engagement beyond initial interaction.

1. Innovation in Content Creation: Demonstrates originality, creativity, and strategic planning in developing content designed to spark conversations.
2. Audience Engagement: Effectively leverages content across multiple channels or platforms to sustain dialogue, build community, and enhance audience loyalty.
3. Measurable Impact: Provides clear evidence of engagement, such as sustained interactions, audience growth, repeat engagement, community-generated content, and measurable outcomes.
4. Integration of Feedback: Shows responsiveness by actively incorporating audience feedback into future content or campaigns, demonstrating a dynamic conversation.