• A clear strategic approach to designing the content, agenda or session format
• Evidence of how the format aligned to audience needs, behaviours and learning preferences
• Innovative or original formats such as campfires, peer-led sessions, interactive elements or new content structures
• Creativity in how content was presented, shared or co-created
• How the design increased engagement, participation and collaboration
• Examples of how the content or format solved a challenge, unlocked conversation or enhanced learning

This category recognises events that excel in designing content, agendas and formats that create meaningful engagement, knowledge exchange and audience connection. It celebrates innovative approaches to structuring sessions — from peer-led discussions and campfires to interactive agendas, collaborative formats and creative content flows.

Judges will be looking for clarity of purpose, smart structuring, originality, and the ability to shape content that resonates deeply with the audience and drives outcomes.