• A clear and coherent journey from the initial brief through to methodology and final results
  
• Evidence of research and sourcing of tools, services and methods.
• How and why the delegate experience achieved an understanding of your organisation’s brand values?
• What unique aspect arose from the implementation of ideas adopted?
• What were the key challenges and how were these met?
• Overall final results of the delegate experience and how it was measured against the brief.

Brand experience has become a key indicator of communication success. This award recognises teams who truly understand their organisation’s brand values and have translated them into experiences that clearly express, support and elevate core messages.

Entrants must show how the delegate experience was shaped around the audience’s demographics and their familiarity with the brand, ensuring every touchpoint reflected the organisation’s identity.