ICEAWARDS, CONFERENCE & EXPO UK – 10 July 2025

The ICE Conference, is a dynamic fusion of enlightening keynote speakers and engaging campfire sessions where you can participate in an open forum, sharing your unique events while gaining valuable insights from fellow event planners. This interactive platform transcends industry boundaries, serving as a melting pot for corporate event creators.

At The ICE Conference, the stage is set for lively discussions that traverse the corporate event landscape. Delve into a diverse array of topics, from virtual gatherings to in-person experiences, as you learn from the successes and challenges of your peers. This collaborative exchange of ideas is not limited by borders or sectors; it’s a unifying force that propels event planning innovation.

This year, we introduced an exciting new addition to ICE24: the ICE Expo. Here, innovation and collaboration took centre stage. Forget the conventional exhibition model; we reimagined the experience to create a dynamic, interactive environment where your challenges were the main focus. The ICE Expo transformed into a Co-Lab space, a creative workshop where challenges faced by corporate planners were collaboratively addressed. With the support of our ICE partners, we delved into these challenges and uncovered expert solutions. Learn more about the Expo here.

ICEAWARDS, Expo and Conference took take place on 11th July 2024 at Convene Sancroft, St Pauls, London. Take a look at the programme below. More details for 2025 will be released nearer the time.

TITLE	DATES & TIMES	SUMMARY	SPEAKERS	REGISTRATION
ICE EXPO OPENS	10.45 - 11.00	REGISTRATION & COFFEE		Register...
ICE EXPO	11.00 - 13.00	Welcome to the brand new ICE Expo Anita Howard and Felicia Asiedu warmly welcome you to the new ICE Expo and set the stage for the morning ahead.	ANITA HOWARD Co-Founder ICE FELICIA ASIEDU Marketing Director CVENT	Register...
ICE CONFERENCE OPENS	13.00 - 14.00	REGISTRATION & LUNCH		Register...
Welcome	14.00 - 14.10	Welcome to ICE Conference 2024	ANITA HOWARD Co-Founder ICE FELICIA ASIEDU Marketing Director CVENT	Register...
Keynote Session 1	14.10 - 14.50	Navigating the Future of Events with AI: Return on Experience In a world where AI is on everyone’s minds, how can we make sure our most important software (the one between our ears) can set the right course to make an event truly unmissable? DRPG’s Senior Creative Director Tommy Joe Moore will be showcasing how technologies and disruptive creative communications are changing the events landscape for good and forever. Strap yourself in for a tour of just what ‘Return on Experience’ looks like when we align bright ideas and the best in personalised, immersive, disruptive, and exhilarating technologies. Joining Tommy on stage will be James Bassett, Head of Creative Solutions and Joanna Lamontagne, Head of Creative Experiences from PwC to talk about their ‘ChatPwC’ and how they are championing its use. The three of them will discuss the journey for corporate’s using generative AI, what are the opportunities and risks. more... ...less	JAMES BASSETT Head of Creative Solutions PwC JOANNA LAMONTAGNE Head of Creative Experiences PwC TOMMY MOORE Senior Creative Director DRPG	Register...
Campfire Sessions	14.50 - 15.50	SKILLS CAMPFIRES - FIRST SESSION There will be a series of case study campfires featuring a corporate event planner discussing one of their amazing events. We have great facilitators who will initiate conversations surrounding the case study. The case study sessions will run simultaneously during the conference, providing delegates with the opportunity to cover a wide range of case studies. To ensure maximum coverage, the sessions will be repeated following the afternoon coffee break. Below are the sessions: more... ...less		Register...
Campfire 1		JCB Family Festival The brief: Create a family festival with a traditional country fair flair, and don’t make it too corporate ! An event manager’s dream that was both incredibly daunting but super exciting and an absolute joy to deliver - the best event in my career so far! The Delivery : The Wootton Estate, acres of greenery and rolling Staffordshire hills creating the perfect amphitheatre for a music stage, Carters Steam Fair and two arenas for the variety of entertainment to suit all ages. Think Car Fest but on a more intimate level. more... ...less	CAROLINE ORME Worldwide Events Manager JCB VICKI COLEMAN Director of Business Development TOBACCO DOCK	Register...
Campfire 2		Chorus Arts - The Art of Authentic Collaborations As the industry adapts to a growing demand for cultural and creative immersion, clients and their guests now hold higher expectations regarding the creative experiences within events. This session aims to discuss strategies for fostering creative collaborations and delivering authentic, innovative art-led event experiences.	MARIA KATEHIS Head of Chorus Arts Chorus Arts	Register...
Campfire 3		Airbus - Airbus Unlock the Power of Protocol: Enhance Your Corporate Events and Avoid Reputational Risks You might think that you don’t need protocol, but without it there is the risk of offending and reputational damage. From international diplomatic events to corporate networking it ultimately always comes down to: who else is going, what everyone else is wearing and how we interact with guests.	KATHERINE LAST UK Events & Protocol Manager AIRBUS SARAH JOHNSTON Corporate and Agency Sales Manager ACC LIVERPOOL	Register...
Campfire 4		ITV - The Fortune Hotel Experience ITV orchestrated a complete takeover of a stunning boutique hotel, rebranding it as The Fortune Hotel in anticipation of the show launch. Ten pairs of content creators were invited to partake in this immersive experience, where every aspect, from branding to challenges, and even food and beverages, was meticulously tailored to the new reality format. more... ...less	FIONA ALWIN Project Manager ITV AOIFE MURRAY Corporate Account Manager ICC Belfast	Register...
Campfire 5		Aviva - BIBA Drinks Reception The BIBA Drinks Reception, held at AVIVA Studios in Manchester, was an exclusive evening event coinciding with Aviva’s 27-year partnership with BIBA. Transforming one-third of the event space to host this event, starting from a blank canvas. This was the first reception Aviva hosted in the warehouse at the studios and the largest gathering to date. Over two days, an empty concrete warehouse was transformed into a vibrant party space. The event featured huge multimedia screens hanging overhead, comfortable lounge furniture, and bubbles adding a whimsical touch. Guests enjoyed gourmet street food and were entertained by a dynamic local band playing popular songs with brass instruments and fabulous outfits. The lively atmosphere even inspired some dancing, making it a memorable and engaging evening. This event successfully showcased Aviva’s commitment to BIBA and celebrated their long-standing partnership in a unique and memorable setting. more... ...less	KELLY HANCOCK Senior Account Manager – Corporate Events Team AVIVA MICHAELA SCHMIDT Deputy Head of Sales AUSTRIA CENTER VIENNA	Register...
Campfire 6		KFC – The Power of Moments At KFC, all of our events are centred around our people, 30,000 to be precise. From Team Members starting their careers to our Restaurant General Managers (RGM) and Head Office Teams, our events have to cater to, and be special for, every single person. For us, that is where the Power of Moments come in. We all have defining moments in our lives – experiences that stand out in our memories, and for the Events Team at KFC, creating these meaningful moments, and not leaving them to chance, is crucial. But creating them in an environment with rising costs, greater expectations and shorter time frames, is a challenge. So, how do we transform ordinary experiences into unforgettable ones? more... ...less	SOPHIE ASHMORE Employee Communications, Events and Engagement Partner KFC UK&I LUCY SPENSLEY Venue Account Director FARNBOROUGH INTERNATIONAL	Register...
Campfire 7		Brands at Work - Talking Transformation Building an effective change strategy isn’t easy. It’s important to overcome resistance at all levels. That’s where an exceptional communications and employee engagement strategy comes in. From exploring how to reframe mindsets to examining the importance of great leadership, in this session Brands at Work will identify what’s needed to achieve internal buy-in. more... ...less	NATALIE ALLEN Head of Client Services Brands At Work	Register...
Campfire 8		NatWest Group - Championing Team GB Athletes with NatWest Group Championing Team GB Athletes with NatWest Group Last September NatWest Group announced the exciting news that they are an official partner to Team GB, starting with this year’s Olympic Games in Paris. Join this campfire to find out how the NatWest Group Events Team supported with launching the partnership for their 60,000 colleagues across 5 days. more... ...less	JOSHUA PETRIE Senior Events Manager NATWEST GROUP NICK MOORE Senior Business Development Specialist CVENT	Register...
Campfire 9		DRPG Labs Live This fun and interactive exhibition will allow you to get hands-on with game-changing technologies that’ll be shaping the future of face-to-face and hybrid communications. From ethical facial analysis, AI avatars and digital twinning through to the latest innovations in audience participation and ROI analysis. You’ll leave with a better understanding of how and why smart augmentations can unlock the best in audience experience, now and in the future. more... ...less	TOMMY MOORE Senior Creative Director DRPG	Register...
Campfire 10		Bain & Company - Measuring Value from Sponsorship and Event Activations during Global Moments As companies invest significant resources into sponsorship initiatives and activations, understanding the return on investment becomes crucial. In this session, we'll explore the critical yet often challenging aspect of corporate sponsorship, measuring its impact and value. Using real-world examples, we invite attendees to share their experiences as we discuss effective strategies for measuring sponsorship success, from setting clear objectives to evaluation metrics. Whether you're new to corporate sponsorship or looking to refine your measurement techniques, the session offers insights to help turn sponsorship investments into measurable business value. more... ...less	SARAH HAMLYN Manager, Global Marketing Events Bain & Company STEPHANIE BEATTIE Head of Corporate Sales SEC	Register...
Campfire 11		INVNT - Crafting Connections: Enhancing ROI and ROO Through Personalised Engagement In this session, we will confront a stark reality: 99% of event organisers struggle to quantify their event's return on investment, a daunting prospect given the financial stakes involved. How can we move into the elite 1% who can justify their event's value? Amidst 150+ potential metrics, we'll prioritise actionable starting points. What incremental changes yield the greatest impact on ROI? In an era of tight budgets, should we pursue extensive measurement frameworks or focus on achievable gains? Join this campfire to uncover practical insights and identify overlooked "low-hanging fruit" opportunities to optimise event outcomes effectively and empower organisers with strategic ROI assessment approaches. more... ...less	PETER CLARKE Director Of Business Development INVNT	Register...
Coffee Break	15.50 - 16.10	COFFEE & NETWORKING Grab yourself a refreshment and take the opportunity to connect and network with each other.		TBD
Keynote Session 2	16.10 - 16.40	Fireside Chat with Hitachi Vantara David Kolundzija, Global Head of Events for Hitachi Vantara, spearheaded the business’ return to live events in 2023/24. In this Keynote session, David will share the trials, tribulations, and ultimately—the incredible success of a three-region global event series that resulted in historic net promoter scores, revived customer affinity and an injection of business momentum for Hitachi Vantara. David will share what made this program unique, working globally across multiple regions, and how Hitachi Vantara is using these events as best practice example as they forge ahead in 2024 & 2025. more... ...less	DAVID KOLUNDZIJA Head of Global Events HITACHI VANTARA CLAUDIA STEPHENSON Managing Director, EMEA INVNT	Register...
Campfire Sessions	16.40 - 17.40	CAMPFIRES - SECOND SESSION Another round of campfire sessions.		Register...
Sofa Session	17.40 - 18.30	The Things I Wish I Knew Then It back! Our panel will be sharing hilarious stories of running events and the hi's and low's of running events.	JO MORRIS Vice President, Brand Experiences ITV Studios ANDREW SWANSTON Head of Sales – Conferences & Events ExCeL London CAROLINE ORME Worldwide Events Manager JCB CLAUDIA STEPHENSON Managing Director, EMEA INVNT  Moderated by: SUE MUNRO Business Events Professional Consultant	Register...
ICEAWARDS24	18.45 - 23.00	ICEAWARDS24 Welcome cocktail and canapés before being seated for main course followed by the awards ceremony. Desserts and drinks will be served after the awards		Register...