ICE CONFERENCE
10 JULY 2025
LONDON

Convene 22 Bishopsgate, London EC2N 4BQ 

ICE Banner 2024

Welcome to ICEAWARDS,  Conference & Expo: An Investment in You

This isn’t just another event; it’s a day of investment—in yourself, your team, and the future of our corporate event industry. No senior leader should come alone—bring your newest team member, make their day, and shape their perspective.  It’s free to attend the event.

ICE is a deep dive into the empathy, creativity, and impact of corporate events. You’ll walk, talk, learn, and experience why this industry is extraordinary. More than insights, we want you to leave with one promise—to invest in yourself, expand your network, and reclaim balance. Events may be in our blood, but taking time for yourself—at least twice a year—should be too.

In 2024, we introduced an exciting new addition: the ICE Expo. Here, innovation and collaboration took centre stage. Forget the conventional exhibition model; we reimagined the experience to create a dynamic, interactive environment where your challenges were the main focus. The ICE Expo transformed into a Co-Lab space, a creative workshop where challenges faced by corporate planners were collaboratively addressed. With the support of our ICE partners, we delved into these challenges and uncovered expert solutions. Learn more about the Expo here.

ICEAWARDS, Expo and Conference will take place on 10 July 2025 in London. Take a look at the programme below and register to join us.

TITLE DATES & TIMES SUMMARY SPEAKERS REGISTRATION
ICE EXPO OPENS

ICE EXPO OPENS
10.45 - 11.00 REGISTRATION & COFFEE
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ICE EXPO

ICE EXPO
11.00 - 13.00 Welcome ICE Expo 2025
Anita Howard and Felicia Asiedu warmly welcome you to ICE Expo and set the stage for the morning ahead.

ANITA HOWARD
Co-Founder
ICE

FELICIA ASIEDU
Marketing Director
CVENT

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ICE CONFERENCE OPENS

ICE CONFERENCE OPENS
13.00 - 14.00 Connections Over Lunch: Networking & Innovation
Step away from the agenda, grab a plate, and dive into conversations that matter. This is more than a meal—it’s a chance to exchange ideas, forge new connections, and discover fresh perspectives.
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Welcome

Welcome
14.00 - 14.15 Welcome to ICE Conference 2025
Welcome and Opening Remarks

ANITA HOWARD
Co-Founder
ICE

FELICIA ASIEDU
Marketing Director
CVENT

 

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Keynote Session 1

Keynote Session 1
14.15 - 14.45 Unlocking Sustainability: Siemens' Path to Success and Practical Tools for Your Journey
Join Stephen Rose, Head of Communication Services at Siemens, as he shares his inspiring journey of integrating sustainability into Siemens’ core strategies. In this exclusive session, Stephen will explain why sustainability is vital to Siemens and how the marketing and events teams are proactively driving the company’s ambitious sustainability targets. This truly inspiring presentation will reveal practical tools and strategies to help you embark on your own sustainability journey. Learn from a leader who is shaping the future of business through innovation, responsibility, and commitment to a sustainable world.
more... ...less

STEPHEN ROSE
HEAD OF COMMUNICATION SERVICES
SIEMENS

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Campfire Sessions

Campfire Sessions
14.45 - 15.45 Campfires They are back with a difference
Join us for a series of interactive campfire sessions designed to spark fresh ideas, tackle industry challenges, and explore the latest innovations in event planning. These discussions will cover AI and event technology, attendee experience and branding, strategic influence and career growth, and event measurement and analytics.
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Campfire 1

Campfire 1
EuroSTAR Conferences

AINE KILAGALLON
Events & Conference Manager
EuroStar Conferences

GLENDA CARYLYLE
Senior Conference Sales Manager
SEC

TBD
Campfire 2

Campfire 2
PWC - Brand You – How to Stand Out
In a world where we are being influenced daily, whether that be new trends, new gimmicks, new '#'s, it poses the question, where do you start with building your own personal brand. This session will deep dive on the do's the don'ts, and the tricks and tips on how to start, build and elevate your personal brand.
more... ...less

ELE MATHER
Senior Creative Experience Manager
PWC

JENNA DEMASI
Global Enterprise Sales
CONVENE

TBD
Campfire 3

Campfire 3
P&O CRUISES - Queen Anne Ship Launch in Collaboration with Culture Liverpool
In this session, Kelly shares the story behind the June 2024 launch of Cunard’s new ship, Queen Anne — a spectacular event held in partnership with Culture Liverpool. Taking place at the iconic Pier Head, the celebration drew over 15,000 attendees and transformed a commercial launch into a powerful community moment.

With Liverpool as Cunard’s spiritual home, the city was named Queen Anne’s Godmother, represented by five inspiring Liverpudlian women. Hosted by Emma and Matt Willis, the event featured performances from LIPA, the Liverpool Philharmonic Orchestra, Craig Charles, and Andrea Bocelli.

Kelly will walk through this standout case study of brand, culture, and community coming together on a global stage.
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KELLY FREW
Events Director
P&O CRUISES

SARAH JOHNSON
Corporate and Agency Sales Manager
ACC LIVERPOOL

 

 

 

TBD
Campfire 4

Campfire 4
Herbalife - Budget vs Innovation
In today’s corporate event landscape, the tension between budget constraints and the drive for innovation is more pronounced than ever. Post-pandemic recovery, inflation, and shifting audience expectations have forced planners to rethink how to deliver impactful experiences without overspending.
Innovation doesn’t always require a big budget—it requires creativity, strategic thinking, and
smart use of resources. Leveraging technology like virtual platforms, AI-driven personalisation, and data analytics can enhance engagement while keeping costs manageable. At the same time, partnerships with vendors and venues can unlock value through collaboration and shared goals.

However, budget limitations can stifle experimentation if not managed carefully. The key is to prioritise innovations that align with event objectives and audience needs. Small, meaningful enhancements—like immersive storytelling, sustainable practices, or interactive formats—can create memorable experiences without breaking the bank.

This campfire invites open dialogue on how event professionals are navigating this balance. What trade-offs are worth making? Where can we cut costs without compromising quality? And how do we foster a culture of innovation within financial limits?
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MEGAN BIRD
Director, Events, Communications and Recognition
HERBALIFE

DIANA FREDERIKSEN
Head of Business Development
EXCEL LONDON

TBD
Campfire 5

Campfire 5
AFME

SARAH NOAKES
Senior Content, Sponsorship and Event Manager
AFME

LUCY SPENSLEY
Venue Account Director
FARNBOROUGH INTERNATIONAL

TBD
Campfire 6

Campfire 6
AMEX GBT - The Art & Science Behind Unforgettable Events
In a world where so much of our connection happens through screens, where virtual meetings fill our calendars and our homes double as offices, the moments we choose to spend together in person carry more meaning than ever.

People are seeking intentionality—experiences that feel purposeful, emotionally resonant, and worth
the effort to be there in person. When done right, these moments become more than just events; they become opportunities to connect, feel something real, and walk away with stories to tell.

Our latest research takes learnings from on-the ground experience as well as the science behind memory retention and emotional engagement. This is where the fusion of “art and science” truly shines. In this campfire, we explore this balance, unpacking expert perspectives and scientific insights that not only explain what works but also uncover the reasons behind it.
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CATHERINE SOUTHALL
Head of M&E Business Development UK & Ireland
AMEX GBT

TBD
Campfire 7

Campfire 7
Mintel - What’s Driving Your Events?
Julie from Mintel will lead a candid discussion exploring the true drivers behind corporate events. Ever faced a stakeholder insisting on an event simply because "we’ve always done it"? Julie dives into how to challenge that mindset—shifting from habit to strategy. She’ll share how redefining objectives and using data-led insights can dramatically improve impact, including real examples like doubling opportunities creation yoy while reducing th annual number of evemts delivered. Expect a lively session on how to remove emotion from decision-making and build stronger, evidence-backed event strategies. more... ...less

JULIE MAYERAS
Director of Events
MINTEL

ALISTAIR TURNER
Managing Director
EIGHT PR

TBD
Campfire 8

Campfire 8
Microsoft AI Tour: Enhancing Event Impact with a "Behind the Screens" Full Day Live Stream
Discover how the Microsoft AI Tour turned a 650 in-person event into a digital experience for 2,000 attendees, with 1,200 engaged all day. Key elements included a professional host, always-on Q&A with experts, and interstitial content. Learn strategies for enhancing event impact and ROI through digital formats.

NICOLA BEVAN
Senior Event Marketing Manager
MICROSOFT

TBD
Campfire 9

Campfire 9
Aviva - Building Stakeholder Engagement for Aviva’s Early Careers Event
Organising Aviva’s Early Careers event for 500 graduates began with weak stakeholder engagement. The dedicated event team proactively built support, unified participants, refined the experience, and accelerated innovation, ensuring seamless delivery and measurable outcomes, transforming it into a high-impact, can’t-miss occasion perfectly aligned with strategic corporate objectives and organisational goals. more... ...less

KATY BEADNELL
Corporate Events Manager
AVIVA

NICK MOORE
Senior Business Development Manager Specialist
CVENT

TBD
Campfire 10

Campfire 10
Input Output - Is it me or are lead times getting shorter? - How can we Create Impactful Events at Scale and Speed 
Join our dynamic 20-minute collaborative campfire session to conquer shrinking event lead times! Share quick-turn success stories, map blockers, brainstorm actionable “speed hacks,” and vote on top solutions. Walk away with one personalized hack commitment and vivid visuals. Energize your next event with impactful, innovative, agile strategies—fast-track your workflow today! more... ...less

STEVIE SIMPSON
Global Senior Events Manager
INPUT OUTPUT

JILL HOULAHAN
Head of Corporate Sales
ICC BELFAST

TBD
Campfire 11

Campfire 11
Mind the Gap: Aligning Events, Marketing and Design

DIANE CARTERS
HEAD OF COMMERCIAL DEVELOPMENT
BROADSWORD

TBD
Coffee Break

Coffee Break
15.45 - 16.15 Break and Networking
Light refreshments and informal discussion opportunities.
TBD
Keynote Session 2

Keynote Session 2
16.15 - 16.35 The Bigger Picture: Events in the Integrated Marketing Ecosystem

MR RICH ATKINSON-TOAL
VP, Global Brand & Marketing
AMEX GBT

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Keynote Session 3

Keynote Session 3
16.35 - 17.05 Using AI in events

SHAYMA TAI
Head of Events
X (TWITTER)

CATHERINE SOUTHALL
Head of M&E Business Development UK & Ireland
AMEX GBT

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Sofa Session

Sofa Session
17.05 - 18.05 The Things I Wish I Knew Then
It’s back! Our much-loved session, “The Things I Wish I Knew Then”, returns to shine a light on the unexpected twists and turns of event planning that no one tells you about.

Our panel of seasoned event professionals share the real behind-the-scenes moments—the surprises that didn’t make the brief, the curveballs
no one saw coming, and the quick thinking that saved the day. From hilarious hiccups to last-minute miracles, this session is packed with laugh-out-loud stories, valuable lessons, and the kind of insight you only gain through experience. more... ...less
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ICEAWARDS25

ICEAWARDS25
18.45 - 23.00 ICEAWARDS25
Welcome cocktail and canapés before being seated for main course followed by the awards ceremony. Desserts and drinks will be served after the awards
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Partners & Members