ICE CONFERENCE
10 JULY 2025
LONDON

Welcome to ICEAWARDS,  Conference & Expo: An Investment in You

This isn’t just another event; it’s a day of investment—in yourself, your team, and the future of our corporate event industry. No senior leader should come alone—bring your newest team member, make their day, and shape their perspective.  It’s free to attend the event.

ICE is a deep dive into the empathy, creativity, and impact of corporate events. You’ll walk, talk, learn, and experience why this industry is extraordinary. More than insights, we want you to leave with one promise—to invest in yourself, expand your network, and reclaim balance. Events may be in our blood, but taking time for yourself—at least twice a year—should be too.

In 2024, we introduced an exciting new addition: the ICE Expo. Here, innovation and collaboration took centre stage. Forget the conventional exhibition model; we reimagined the experience to create a dynamic, interactive environment where your challenges were the main focus. The ICE Expo transformed into a Co-Lab space, a creative workshop where challenges faced by corporate planners were collaboratively addressed. With the support of our ICE partners, we delved into these challenges and uncovered expert solutions. Learn more about the Expo here.

ICEAWARDS, Expo and Conference will take place on 10 July 2025 in London. Take a look at the programme below and register to join us.

TITLE	DATES & TIMES	SUMMARY	SPEAKERS	REGISTRATION
ICE EXPO OPENS	10.45 - 11.00	REGISTRATION & COFFEE		Register...
ICE EXPO	11.00 - 13.00	Welcome ICE Expo 2025 Anita Howard and Felicia Asiedu warmly welcome you to ICE Expo and set the stage for the morning ahead.	ANITA HOWARD Co-Founder ICE FELICIA ASIEDU Marketing Director CVENT	Register...
ICE CONFERENCE OPENS	13.00 - 14.00	REGISTRATION & LUNCH Step away from the agenda, grab a plate, and dive into conversations that matter. This is more than a meal—it’s a chance to exchange ideas, forge new connections, and discover fresh perspectives.		Register...
Welcome	14.00 - 14.15	Welcome to ICE Conference 2025 Welcome and Opening Remarks	ANITA HOWARD Co-Founder ICE FELICIA ASIEDU Marketing Director CVENT	Register...
Keynote Session 1	14.15 - 14.45	Where Events Fit in the Bigger Picture of the Business – Focus on Sustainability	STEPHEN ROSE HEAD OF COMMUNICATION SERVICES SIEMENS	Register...
Campfire Sessions	14.45 - 15.45	Campfires They are back with a difference Join us for a series of interactive campfire sessions designed to spark fresh ideas, tackle industry challenges, and explore the latest innovations in event planning. These discussions will cover AI and event technology, attendee experience and branding, strategic influence and career growth, and event measurement and analytics.		Register...
Campfire 1		EuroSTAR Conferences	AINE KILAGALLON Events & Conference Manager EuroStar Conferences GLENDA CARYLYLE Senior Conference Sales Manager SEC	TBD
Campfire 2		PWC - Brand You – How to Stand Out In a world where we are being influenced daily, whether that be new trends, new gimmicks, new '#'s, it poses the question, where do you start with building your own personal brand. This session will deep dive on the do's the don'ts, and the tricks and tips on how to start, build and elevate your personal brand. more... ...less	ELE MATHER Senior Creative Experience Manager PWC JANE HAGUE Director of UK Sales CONVENE	TBD
Campfire 3		P&O CRUISES - Queen Anne Ship Launch in Collaboration with Culture Liverpool In this session, Kelly shares the story behind the June 2024 launch of Cunard’s new ship, Queen Anne — a spectacular event held in partnership with Culture Liverpool. Taking place at the iconic Pier Head, the celebration drew over 15,000 attendees and transformed a commercial launch into a powerful community moment. With Liverpool as Cunard’s spiritual home, the city was named Queen Anne’s Godmother, represented by five inspiring Liverpudlian women. Hosted by Emma and Matt Willis, the event featured performances from LIPA, the Liverpool Philharmonic Orchestra, Craig Charles, and Andrea Bocelli. Kelly will walk through this standout case study of brand, culture, and community coming together on a global stage. more... ...less	KELLY FREW Events Director P&O CRUISES SARAH JOHNSON Corporate and Agency Sales Manager ACC LIVERPOOL	TBD
Campfire 4		Herbalife	MEGAN BIRD Director, Events, Communications and Recognition HERBALIFE NICK MOORE Senior Business Development Specialist CVENT	TBD
Campfire 5		AFME	SARAH NOAKES Senior Content, Sponsorship and Event Manager AFME LUCY SPENSLEY Venue Account Director FARNBOROUGH INTERNATIONAL	TBD
Campfire 6		AMEX GBT - The Art & Science Behind Unforgettable Events		TBD
Campfire 7		Mintel	JULIE MAYERAS Director of Events MINTEL	TBD
Campfire 8		Microsoft AI Tour: Enhancing Event Impact with a "Behind the Screens" Full Day Live Stream Discover how the Microsoft AI Tour turned a 650 in-person event into a digital experience for 2,000 attendees, with 1,200 engaged all day. Key elements included a professional host, always-on Q&A with experts, and interstitial content. Learn strategies for enhancing event impact and ROI through digital formats.	NICOLA BEVAN Senior Event Marketing Manager MICROSOFT	TBD
Coffee Break	15.45 - 16.15	Break and Networking Light refreshments and informal discussion opportunities.		TBD
Keynote Session 2	16.15 - 16.35	The Bigger Picture: Events in the Integrated Marketing Ecosystem	MR RICH ATKINSON-TAOL VP, Global Brand & Marketing AMEX GBT	Register...
Keynote Session 3	16.35 - 17.05	Using AI in events		Register...
Sofa Session	17.05 - 18.05	The Things I Wish I Knew Then It’s back! Our much-loved session, “The Things I Wish I Knew Then”, returns to shine a light on the unexpected twists and turns of event planning that no one tells you about. Our panel of seasoned event professionals share the real behind-the-scenes moments—the surprises that didn’t make the brief, the curveballs no one saw coming, and the quick thinking that saved the day. From hilarious hiccups to last-minute miracles, this session is packed with laugh-out-loud stories, valuable lessons, and the kind of insight you only gain through experience. more... ...less		Register...
ICEAWARDS25	18.45 - 23.00	ICEAWARDS25 Welcome cocktail and canapés before being seated for main course followed by the awards ceremony. Desserts and drinks will be served after the awards		Register...

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