ICE CONFERENCE
10 JULY 2025
LONDON
Convene 22 Bishopsgate, London EC2N 4BQ

Welcome to ICEAWARDS, Conference & Expo: An Investment in You
This isn’t just another event; it’s a day of investment—in yourself, your team, and the future of our corporate event industry. No senior leader should come alone—bring your newest team member, make their day, and shape their perspective. It’s free to attend the event.
ICE is a deep dive into the empathy, creativity, and impact of corporate events. You’ll walk, talk, learn, and experience why this industry is extraordinary. More than insights, we want you to leave with one promise—to invest in yourself, expand your network, and reclaim balance. Events may be in our blood, but taking time for yourself—at least twice a year—should be too.
In 2024, we introduced an exciting new addition: the ICE Expo. Here, innovation and collaboration took centre stage. Forget the conventional exhibition model; we reimagined the experience to create a dynamic, interactive environment where your challenges were the main focus. The ICE Expo transformed into a Co-Lab space, a creative workshop where challenges faced by corporate planners were collaboratively addressed. With the support of our ICE partners, we delved into these challenges and uncovered expert solutions. Learn more about the Expo here.
ICEAWARDS, Expo and Conference will take place on 10 July 2025 in London. Take a look at the programme below and register to join us.
TITLE | DATES & TIMES | SUMMARY | SPEAKERS | REGISTRATION |
ICE EXPO OPENS![]() |
10.45 - 11.00 | REGISTRATION & COFFEE |
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ICE EXPO![]() |
11.00 - 13.00 | Welcome ICE Expo 2025 Anita Howard and Felicia Asiedu warmly welcome you to ICE Expo and set the stage for the morning ahead. |
ANITA HOWARD FELICIA ASIEDU |
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ICE CONFERENCE OPENS![]() |
13.00 - 14.00 | Connections Over Lunch: Networking & Innovation Step away from the agenda, grab a plate, and dive into conversations that matter. This is more than a meal—it’s a chance to exchange ideas, forge new connections, and discover fresh perspectives. |
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Welcome![]() |
14.00 - 14.15 | Welcome to ICE Conference 2025 Welcome and Opening Remarks |
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Keynote Session 1![]() |
14.15 - 14.45 | Unlocking Sustainability: Siemens' Path to Success and Practical Tools for Your Journey This truly inspiring presentation will reveal practical tools and strategies to help you embark on your own sustainability journey. Learn from a leader who is shaping the future of business through innovation, responsibility, and commitment to a sustainable world. more... ...less |
STEPHEN ROSE |
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Campfire Sessions![]() |
14.45 - 15.45 | Campfires They are back with a difference Join us for a series of interactive campfire sessions designed to spark fresh ideas, tackle industry challenges, and explore the latest innovations in event planning. These discussions will cover AI and event technology, attendee experience and branding, strategic influence and career growth, and event measurement and analytics. |
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Campfire 1![]() |
EuroSTAR Conferences |
AINE KILAGALLON GLENDA CARYLYLE |
TBD | |
Campfire 2![]() |
PWC - Brand You – How to Stand Out start, build and elevate your personal brand. more... ...less |
ELE MATHER JENNA DEMASI |
TBD | |
Campfire 3![]() |
P&O CRUISES - Queen Anne Ship Launch in Collaboration with Culture Liverpool moment. With Liverpool as Cunard’s spiritual home, the city was named Queen Anne’s Godmother, represented by five inspiring Liverpudlian women. Hosted by Emma and Matt Willis, the event featured performances from LIPA, the Liverpool Philharmonic Orchestra, Craig Charles, and Andrea Bocelli. Kelly will walk through this standout case study of brand, culture, and community coming together on a global stage. more... ...less |
KELLY FREW SARAH JOHNSON
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TBD | |
Campfire 4![]() |
Herbalife - Budget vs Innovation smart use of resources. Leveraging technology like virtual platforms, AI-driven personalisation, and data analytics can enhance engagement while keeping costs manageable. At the same time, partnerships with vendors and venues can unlock value through collaboration and shared goals. However, budget limitations can stifle experimentation if not managed carefully. The key is to prioritise innovations that align with event objectives and audience needs. Small, meaningful enhancements—like immersive storytelling, sustainable practices, or interactive formats—can create memorable experiences without breaking the bank. This campfire invites open dialogue on how event professionals are navigating this balance. What trade-offs are worth making? Where can we cut costs without compromising quality? And how do we foster a culture of innovation within financial limits? more... ...less |
MEGAN BIRD DIANA FREDERIKSEN |
TBD | |
Campfire 5![]() |
AFME |
SARAH NOAKES LUCY SPENSLEY |
TBD | |
Campfire 6![]() |
AMEX GBT - The Art & Science Behind Unforgettable Events the effort to be there in person. When done right, these moments become more than just events; they become opportunities to connect, feel something real, and walk away with stories to tell. Our latest research takes learnings from on-the ground experience as well as the science behind memory retention and emotional engagement. This is where the fusion of “art and science” truly shines. In this campfire, we explore this balance, unpacking expert perspectives and scientific insights that not only explain what works but also uncover the reasons behind it. more... ...less |
CATHERINE SOUTHALL |
TBD | |
Campfire 7![]() |
Mintel - What’s Driving Your Events? can dramatically improve impact, including real examples like doubling opportunities creation yoy while reducing th annual number of evemts delivered. Expect a lively session on how to remove emotion from decision-making and build stronger, evidence-backed event strategies. more... ...less |
JULIE MAYERAS ALISTAIR TURNER |
TBD | |
Campfire 8![]() |
Microsoft AI Tour: Enhancing Event Impact with a "Behind the Screens" Full Day Live Stream Discover how the Microsoft AI Tour turned a 650 in-person event into a digital experience for 2,000 attendees, with 1,200 engaged all day. Key elements included a professional host, always-on Q&A with experts, and interstitial content. Learn strategies for enhancing event impact and ROI through digital formats. |
NICOLA BEVAN |
TBD | |
Campfire 9![]() |
Aviva - Building Stakeholder Engagement for Aviva’s Early Careers Event more... ...less |
KATY BEADNELL NICK MOORE |
TBD | |
Campfire 10![]() |
Input Output - Is it me or are lead times getting shorter? - How can we Create Impactful Events at Scale and Speed more... ...less |
STEVIE SIMPSON JILL HOULAHAN |
TBD | |
Campfire 11![]() |
Mind the Gap: Aligning Events, Marketing and Design |
DIANE CARTERS |
TBD | |
Coffee Break![]() |
15.45 - 16.15 | Break and Networking Light refreshments and informal discussion opportunities. |
TBD | |
Keynote Session 2![]() |
16.15 - 16.35 | The Bigger Picture: Events in the Integrated Marketing Ecosystem |
MR RICH ATKINSON-TOAL |
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Keynote Session 3![]() |
16.35 - 17.05 | Using AI in events |
SHAYMA TAI CATHERINE SOUTHALL |
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Sofa Session![]() |
17.05 - 18.05 | The Things I Wish I Knew Then no one saw coming, and the quick thinking that saved the day. From hilarious hiccups to last-minute miracles, this session is packed with laugh-out-loud stories, valuable lessons, and the kind of insight you only gain through experience. more... ...less |
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ICEAWARDS25![]() |
18.45 - 23.00 | ICEAWARDS25 Welcome cocktail and canapés before being seated for main course followed by the awards ceremony. Desserts and drinks will be served after the awards |
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Partners & Members


















