Best Creative, Innovation And Discovery Award

Lenovo 360 Tonight stood out as a benchmark in creative event transformation. Reimagining a traditional corporate update into an energising, late-night show-style broadcast, the team delivered an innovative, high-production experience that broke through digital fatigue. Combining sketch comedy, live music, dynamic storytelling, and interactive tech, the event was bold, unexpected, and audience-centric.

More than just entertaining, it was strategically aligned: engaging over 1,400 attendees across North America, boosting engagement to over 90%, and repositioning Lenovo as a leader in experience-driven communication. The event met complex challenges — from audience diversity to tight timelines — with flair and precision. The seamless use of real-time interaction, augmented visuals, and a custom microsite delivered measurable impact and strong ROI.

The judges were particularly impressed by the originality of format, flawless execution, and meaningful alignment to Lenovo’s business goals. Lenovo 360 Tonight not only refreshed partner engagement, but set a new standard for hybrid creativity — one that is now influencing Lenovo’s broader event strategy.

This entry embodied the true spirit of the category: blending innovation, discovery, and storytelling to deliver a lasting impact.