Best Brand Experience

The Roku UpFront Dinners stood out as an exceptional brand experience by redefining how to engage high-value clients in a cluttered marketing landscape. Rather than opting for a large-scale format, Roku focused on six intimate, personalized dinners that created powerful one-on-one moments with key decision-makers. Every aspect was crafted to immerse guests in the Roku brand—bringing Roku City to life with 360° projection mapping, interactive animated tables, and playful 3D elements. The attention to detail was remarkable, from curated menus to branded ambient touches like color-shifting Roku lights and a precision waiter parade.

This wasn’t just dinner—it was a theatrical, multi-sensory journey. The strategy paid off: attendee engagement soared, exclusive brand moments drove social amplification, and early ROI was already measurable. More than a showcase of creativity, the experience demonstrated true innovation in using storytelling, immersive tech, and emotional connection to elevate Roku’s brand perception.

By turning a transactional format into a deeply relational one, Roku shifted from seasonal broadcaster to indispensable partner. This event delivered what all brand experiences aim for: lasting impact, meaningful connection, and measurable value. The execution set a new benchmark for how corporate experiences can be simultaneously strategic, immersive, and deeply human.