Best Brand Experience
Sponsored by
DRPG
Winner: Siemens – Lichterfest 2024
2nd Place
Shell – Smiling Stars
Smiling Stars
3rd Place
Fremantle – MIPCOM 2024
MIPCOM 2024
Shortlisted
Siemens – Lichterfest 2024
Shell – Smiling Stars
Fremantle – MIPCOM 2024
IQ-EQ – IQ-EQ Crossroads
DEHN – DEHN Gala
BBC Studios – San Diego Comic Con
Hitachi Vantara – Hitachi Vantara Workstation Café and Female Quotient Event at NVIDIA GTC 2025
Judges' Comments
Siemens’ Lichterfest 2024 transformed its Erlangen campus into a 100,000 m² innovative glowing art landscape with 500 LED installations, attracting 20,000 visitors. The resilient, agile team overcame supplier setbacks, showcased sustainability via local sourcing and energy-efficient infrastructure, and integrated inclusive social programs, reinforcing corporate culture, community ties, and Siemens’ technological leadership.