Best Creative, Innovation And Discovery Award
Sponsored by
Cvent
Winner: BBC Studios – San Diego Comic Con. Doctor Who
2nd Place
Microsoft UK – Microsoft AI Tour
Microsoft AI Tour
3rd Place
PwC – Interactive Tablet Wall
Interactive Tablet Wall
Shortlisted
BBC Studios – San Diego Comic Con. Doctor Who
Microsoft UK – Microsoft AI Tour
PwC – Interactive Tablet Wall
Judges' Comments
BBC Studios debuted at SDCC with a Doctor Who × Star Trek pop-up, featuring a replica TARDIS photo booth, online waitlist, e-shop, and three panels. They engaged 6,500+ participants, activated 2,421 fans, generated millions of impressions, boosted sales 23% YoY, and strengthened fan community through seamless technology and collaborative storytelling.