Best International Event
Sponsored by
Austria Center Vienna
Winner: ITV Studios – ‘Experience Everything’
2nd Place
BioNTech – Working together to promote vaccine equity for africa
Working together to promote vaccine equity for Africa
3rd Place
EY – EMEIA Leadership Summit
EMEIA Leadership Summit
Shortlisted
ITV Studios – ‘Experience Everything’
IR Magazine – IR Magazine Awards – Canada
EY – EMEIA Leadership Summit
BioNTech – Working together to promote vaccine equity for africa
Siemens – Siemens AG – Siemens Sales Conference 2023
DEHN – Global Management Summit 2023
AER Kooperation AG – AER Annual Meeting 2023
WINNER'S VIDEO
Judges' Comments
ITV Studios won the Best International award for its innovative ‘Experience Everything’ campaign at the 2023 MIPCOM event. ITV transformed its presence into the ITV Studios House, an immersive and luxurious hub designed to engage global media professionals. The campaign aimed to reimagine and future-proof ITV’s participation at MIPCOM, showcasing the studio’s extensive content and brand identity in a unique, inviting environment.
Key to their success were elements such as the integration of natural light, a sophisticated yet cozy interior, and the avoidance of traditional meeting rooms in favor of flexible, comfortable zones. This approach not only attracted significant visitor engagement but also facilitated 458 meetings over three days, contributing to a 30% increase in Q4 sales. The campaign’s sustainable practices and creative execution, combined with the immersive experience it offered, solidified ITV Studios’ standout presence at the event, earning them the prestigious Best International award.