Best Creative, Innovation And Discovery Award
Sponsored by
Cvent
Winner: BBC Studios – Planet Earth III Global Programme Launch
2nd Place
Takeda Pharma Vertrieb – Yuukis Escape Room An AI Learning Journey
Yuuki's Escape Room - an AI learning journey
3rd Place
PwC U.K. Creative Experiences Team – Interactive Object Tables
Interactive object tables
Shortlisted
BBC Studios – Planet Earth III Global Programme Launch
PwC U.K. Creative Experiences Team – Interactive Object Tables
Takeda Pharma Vertrieb – Yuukis Escape Room an AI Learning Journey
Universitätsklinikum Erlangen – Fighting Lupus
Siemens – Siemens Business Conference 2023
Alexion Pharma Germany – aHUS Diagnose Battle
Biontech – RNA AI hackathon
WINNER'S VIDEO
Judges' Comments
The judging panel selected the BBC Studios team as the winner of this year’s “Best Creative, Innovation and Discovery Award” due to their outstanding Planet Earth III Global Programme Launch.
The event’s success was driven by their meticulous venue selection, which prioritised content as the star of the show. They chose London’s Frameless venue for its 360-degree immersive galleries, providing the perfect backdrop for showcasing the natural world in a captivating way.
The attendee experience was at the forefront of their planning, resulting in a large-scale, multi-sensory, and immersive experience that truly engaged the audience. Sustainability was another key consideration, with the team opting for a predominantly vegan and vegetarian menu that was both beautifully presented and delicious, aligning with the event’s Natural History theme. Teamwork played a crucial role in overcoming challenges, as the team effectively coordinated between various internal groups and the venue to ensure seamless collaboration.
Additionally, the innovative event format and new editorial delivery set this launch apart. By showcasing stunning footage and stories from across the series, and having producers share their personal experiences and emotions, they created an authentic and passionate narrative that resonated deeply with the audience. Overall, the BBC Studios team’s creativity, innovation, and commitment to excellence made the Planet Earth III launch a standout event, deserving of this award.