Best Creative, Innovation And Discovery Award

Sponsored by
Cvent

Winner: BBC Studios – Planet Earth III Global Programme Launch

2nd Place

Takeda Pharma Vertrieb – Yuukis Escape Room An AI Learning Journey

Yuuki's Escape Room - an AI learning journey

3rd Place

PwC U.K. Creative Experiences Team – Interactive Object Tables

Interactive object tables

Shortlisted

BBC Studios – Planet Earth III Global Programme Launch

PwC U.K. Creative Experiences Team – Interactive Object Tables

Takeda Pharma Vertrieb – Yuukis Escape Room an AI Learning Journey

Universitätsklinikum Erlangen – Fighting Lupus

Siemens – Siemens Business Conference 2023

Alexion Pharma Germany – aHUS Diagnose Battle

Biontech – RNA AI hackathon

WINNER'S VIDEO

 

Judges' Comments

The judging panel selected the BBC Studios team as the winner of this year’s “Best Creative, Innovation and Discovery Award” due to their outstanding Planet Earth III Global Programme Launch.

The event’s success was driven by their meticulous venue selection, which prioritised content as the star of the show. They chose London’s Frameless venue for its 360-degree immersive galleries, providing the perfect backdrop for showcasing the natural world in a captivating way.

The attendee experience was at the forefront of their planning, resulting in a large-scale, multi-sensory, and immersive experience that truly engaged the audience. Sustainability was another key consideration, with the team opting for a predominantly vegan and vegetarian menu that was both beautifully presented and delicious, aligning with the event’s Natural History theme. Teamwork played a crucial role in overcoming challenges, as the team effectively coordinated between various internal groups and the venue to ensure seamless collaboration.

Additionally, the innovative event format and new editorial delivery set this launch apart. By showcasing stunning footage and stories from across the series, and having producers share their personal experiences and emotions, they created an authentic and passionate narrative that resonated deeply with the audience. Overall, the BBC Studios team’s creativity, innovation, and commitment to excellence made the Planet Earth III launch a standout event, deserving of this award.