With the competition for marketing budgets more fierce than ever and multi-channel platforms providing precise metrics like impressions and clicks, how can the event industry remain competitive when budgets are tight?
Can we collectively agree on standardised metrics to assess the true value of events? Based on insights from the ICE Benchmarking Report supported by Cvent, this session will explore how corporate event leaders measure success, focusing on key metrics such as attendee satisfaction, post-event surveys, and attendance numbers.
Join us in discussing the need for consistent evaluation and the opportunity to collaborate on a unified approach.
