Best Hybrid Event
Sponsored by
TOTEM
Winner: GSK – GSK Ahead Together: re-brand launch 2022
2nd Place
BBC Studios – Production Management Fest 2022
Production Management Fest 2022
3rd Place
The Showcase of Fundraising Innovation and Inspiration (SOFII) – I Wish I’d Thought of That (IWITOT)
I Wish I'd Thought of That (IWITOT)
Shortlisted
GSK – GSK Ahead Together: re-brand launch 2022
BBC Studios – Production Management Fest 2022
The Showcase of Fundraising Innovation and Inspiration (SOFII) – I Wish I’d Thought of That (IWITOT)
WINNER'S VIDEO
Judges' Comments
The view across the judging panel for the Best Hybrid event was unanimous and was awarded to the entry from GSK for their Ahead Together event in June 22.
This was an important event for GSK and made efforts to engage the audience across live, hybrid and virtual settings by considering their experience throughout the planning and execution phases. The metrics associated with this meeting were also impressive with 39.4K people, with 26.7K online and 12.7K spread across 235 watch-parties and 5 live sites participated in GSK’s largest global event ever, and 8.5K registered for our virtual world. Internal channels reached 87% of GSK people.
Externally, employees also advocated for GSK and Ahead Together on external social media platforms, resulting in over 500+ organic posts. GSK corporate organic posts received 70K+ more impressions and 2K more reactions than a typical social media post. The judges shared the view that this felt like a truly global hybrid event which carefully considered its messaging, audience and impact and executed on the promise of Ahead together across all of the platforms used.