Best Hybrid Event

The judges really liked this event, which pipped the second place slot to win the award, mostly because of its outstanding execution of hybrid. Throughout the judging, judges were very focused on the events that ran two separate agendas, each of which spoke specifically to the different formats of live and digital, in the room and out of the room. 

Childline did this exceptionally well, taking core content and tailoring it for both mediums, but also, more importantly, creating live and digitally specific content that kept up engagement levels regardless of the way the event was viewed. 

The entry also showed credible and effective metrics on how this was tracked and were able to create a strong argument for keeping the event as a hybrid model in the future. 

These kinds of events are essentially the same as organising two itineraries simultaneously and the judges congratulate the team at Childline for doing this under extreme pressure. It is clear that they all put a lot on the line to get this right, to go beyond just filming and streaming the live event, but doing something more ambitious and more effective. Congratulations.