Best Agency Collaboration
Sponsored by
ACC Liverpool
Winner: GSK & Toucan Agency – GSK Ahead Together: re-brand launch 2022
2nd Place
HSBC – HSBC @ SIBOS 2022
HSBC @ SIBOS 2022
Shortlisted
GSK & Toucan Agency – GSK Ahead Together: re-brand launch 2022
HSBC – HSBC @ SIBOS 2022
WINNER'S VIDEO
Judges' Comments
GSK and Toucan Agency won the Best Agency Collaboration award for their exceptional work in planning and executing a global event surrounding GSK’s demerger. With a meticulous year-long event planning process, they implemented a focused 6-month communications strategy leading up to the event. The collaboration revolved around involving individuals and empowering them to own their stories, creating a bottom-up, personalized approach.