Best Agency Collaboration

In a tight fought category, the judges agreed that the Currys and Fresh collaboration took us on a clear journey from need to strategy, brief to delivery.

The relationship and dependency between the two was obvious and their partnership enabled them to navigate a second successive virtual experience while delivering an enhanced and inclusive digital world – marking a monumental time in the Company’s history as they brought all brands together as “one-business”.

It was obvious that there was complete trust between the client and agency, enabling them to become a true extension of the internal team enabling Fresh to augment a small group while in a state of transition. Inclusion and success targets surpassed, the judges were also impressed with the accessibility gained by the suppliers who had to be an integral part of the event. This necessary education piece benefitted from a near 400% increase in engagement and over half a million-exhibition assets viewed.

In the clients’ words “Fresh’s unique knowledge of our business gave suppliers confidence to engage and gave colleagues a voice like never before.” As the partnership approaches ten years, the seamless bond has enabled them to deliver a level of engagement that led one member of staff saying it was their highlight of 16 years with Currys.