IT’S CHRISTMAS, WHEEL OUT THE ADS WITH PURPOSE!

That time of year when we all look forward to shedding a tear during the John Lewis Ad and suppressing a groan as we watch the others try to emulate it.

Some may remember Wayne Hemingway’s presentation on Business Purpose at a previous ICETALK including expletives. And his interview on the same subject on our virtual ICETALK with Al Turner.

Next year Wayne, along with advertising genius John Hegarty, is returning to ICE to update where we all are when it comes to delivering Purpose within our corporate behaviour. Look out for updates.

So, we thought you might be interested to read a previous story outlining Wayne’s sometimes controversial views and his passion for his Good Business Festival…

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