From Data to Influence: Proving Value in the C-Suite

Global Heads Connect is the private forum for senior in-house event leaders to step away from delivery mode and focus on strategy, influence, and impact. This session supported by DRPG we’re tackling the question every C-Suite asks: How do events move the business forward?

Agenda at a Glance

11:00 – 11:10 | Welcome & Research Framing
Felicia Asiedu, Director, Europe Marketing at Cvent sets the stage with ICE benchmarking highlights—AI adoption gaps, measurement limits, and new opportunities to influence.

11:10 – 11:25 | Keynote Insight
Nick Fagan, Head of Innovation at DRPG shares how to use AI and ROI to speak the language of the C-Suite.

11:25 – 12:15 | Campfire Roundtables
Small-group discussions on what data matters most to leadership:

• Which metrics land at the top table?

• How are you proving impact today?

• What’s missing from your measurement toolkit?

12:15 – 12:45 | Group Share Back
Campfire groups report 1–2 key takeaways, woven into themes of practical wins, blockers, and future opportunities.

12:45 – 13:00 | Closing Reflections & Actions
Moderator summarises three collective commitments for 2026 and invites continued collaboration through the ICE community.

Event Details:

🗓️ Date: Tuesday 25 November 2025
⏰ Time: 11.00-13.00
Venue: London

Apply to attend here

Supported by