The Metrics Maze: Overcoming Barriers to Measurement in Events

Everyone preaches ROI, but for events it’s a phantom. Data sprawled across ten systems, KPIs pulling in opposite directions, impact vanishing into thin air. That’s why we’re unveiling the ICE ROI Good–Better–Best Guide at Cvent Connect Europe—your practical compass through the measurement chaos. In just 30 minutes, we’ll uncover the five biggest roadblocks holding back event measurement, walk you through a four-step ROI blueprint you can apply immediately, and share smart, simple tools to help you take control of the numbers rather than chase them.

Join us at Cvent Connect Europe on 15th October at 11.30am

Event Details:
🗓️ Date: Wednesday 15 October 2025
⏰ Time: 11.30-12.00
Venue: Intercontinental London LONDON – THE O2

For more information and to register click here

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