Corporate Events and the Cost-of-Living Crisis

After the disruptions brought about by the pandemic, businesses have invested heavily over the last year in reconnecting with clients and consumers. However, while the restrictions of the pandemic may have diminished, another wide-reaching upheaval has taken its place: the cost-of-living crisis. With inflation impacting consumer spending, and fuel and energy costs driving up overheads, the increasing pinch on company budgets will inevitably have an effect on businesses’ ability to put on events.

Anita Howard, CEO and Founder of In-House Corporate Events (ICE), alongside Kerrin MacPhie, Chief Executive of the Meetings Industry Association, Michael Hirst OBE, Advocacy and Government Relations at UK Events(previously the Business Visits and Events Partnership), Richard Waddington, Chair of the Events Marketing Association (EMA), Sophie Beasor, General Manager of EMA, and Sasha Frieze, Founder of The Business Narrative spoke to Hirespace about the outlook of business events against a backdrop of budget squeezes.

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