WINNER
BNP PARIBAS / ACCESSART25
JUDGES COMMENTS
An excellent submission showing a thorough throughout successful sponsorship campaign. The objectives of the activation was to reach as many young people as possible to engage young people with the arts and support their learning journey to create a lasting impact. Its clear from the winning entry that the passion and the people helping to drive this activation were key to the success of the campaign. Through effective measuring, BNP Paribas not only captured the target audience but also ensured longevity and long-term interest in the arts for the audience. Well done on delivering a really strong engagement campaign.