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ICEXTRA 2026 – For in-house corporate event teams only Dublin!
Discover, Learn, and Connect with Corporate Event Leaders in Dublin
After the successful ICEXTRA event in Belfast in January we are thrilled to announce that ICEXTRA is making its way to Dublin on 29 January 2026!
Mark your calendar for an inspiring day of insightful discussions, engaging campfire sessions, and valuable networking.
Are you part of an in-house corporate event team looking to elevate your skills, network, and share best practices? ICEXTRA, powered by ICE a global community for in-house corporate event planners, is the great place to meet your tribe! This immersive event is designed to support corporate event creaters, strategists, and marketers helping you demonstrate the true value of events to your internal stakeholders.
Whether your focus is on marketing communications, event strategy, or logistics, ICEXTRA provides the insights and connections to elevate your event impact.
Event Programme:
| 10.30 – 11.00am | Registration and Coffee |
| 11.00 – 11.05am |
Hello and Welcome Anita Howard, Founder, ICE
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| 11.05-11.35am |
Fireside Chat Steve Wade, Head of Content, IR Magazine AI in Action: How One Events Team Changed Everything Steve Wade, Head of Content, IR Magazine No more “one day AI will…” – this session is about what’s happening now. Steven, Head of Content at IR Magazine, will walk us through how he’s building and executing an AI strategy in real time – from content planning and onsite delivery to operations and even getting AI to “sit” on his panels. Expect practical examples, live demos on stage and honest lessons on how AI is reshaping his team’s approach to events and driving real business impact.
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| 11.35 – 12.35pm |
Campfire Sessions During this session there are 4 interactive campfire sessions. Each session lasts 20 mins and you then move to next campfire of your choice.
CAMPFIRE 1 – How The Irish Times Brought Ireland’s Greenest Places to Life
Rob Kinsella, Head of Client Solutions and Dave Hendrick, Partnerships and Sponsorships Strategist from The Irish Times Group The Irish Times ran a powerful campaign on Ireland’s Greenest Places. Rob, a passionate sustainability advocate, and Dave The Irish Times Group’s Partnerships Strategist, will share how the team brought it to life — from on-the-ground activations to events that amplified the stories behind the shortlist. Join this campfire to explore what worked, what surprised them, and what’s next.
CAMPFIRE 2 – From Hype to Hands-On: AI Agents Transforming Events and Business Impact Sarah O’Neill, Ex-Google ICE Benchmarking Research shows 66% of corporate event leaders are optimistic about AI, yet only 11% would say they’re advanced users. That gap isn’t a failure—it’s an opportunity. We’re at the same stage with AI agents today as we were with the internet in the 1990s: early, exciting, and sometimes overwhelming. The difference? Adoption will happen ten times faster. Join Sarah O’Neill, Ex-Google as she explores how AI agents are evolving into true “digital colleagues”—embedded in workflows, elevating decision-making, and unlocking time for creativity, strategy and human connection. She shares real examples from finance, pharma and tech where AI agents are already cutting admin by 30% and speeding up compliance reporting, offering a glimpse into what’s possible when teams embrace AI-powered support.
CAMPFIRE 3 – Format Rebels Natalie Allen, Brands at Work Join Natalie Allen as she explores the art of breaking the “same old” format. Small rebellions, smarter structures and human moments that make content land, spark energy and actually stick. Expect practical ideas, fresh inspiration, and a reminder that memorable experiences never come from playing it safe. No beige allowed!
More Campfire Sessions Coming Soon |
| 12.35 – 13.00pm |
The Things I Wish I Knew Then
The unexpected challenges event creators face. This panel shares funny stories and the graceful solutions that saved the day, showcasing resilience, adaptability, and creativity when things go wrong. A must-attend for insights and laughs from industry pros!
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| 13.00 – 14.00pm |
Networking and Lunch
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Event Details
– Date: 29th January 2026
– Time: 10:30 AM – 2:00 PM
– Venue: Aviva Stadium, Dublin
Why Attend?
– Networking Opportunities: Connect with like-minded in-house corporate event teams and build relationships that last.
– Practical Insights: Gain strategies for standardising ROI and using data visualisation to communicate the impact of events.
– Community Support: Join a supportive network of peers who understand the challenges and rewards of corporate event planning.
Free to attend – share with fellow in-house corporate marketing and event teams. Secure your place today and take the next step in your event career.
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