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Designed Exclusively for In-House Corporate Event Creators
ICEXTRA Dublin is a peer-led working session created exclusively for in-house corporate event creators — the people who design, deliver
and lead events from inside organisations. No agencies. No suppliers. No sales.
This is a trusted space to speak openly about what’s really happening inside your events function — sharing challenges, ideas and practical
solutions with others who understand the realities of the role.
Every session is designed to be practical, honest and immediately useful, so you leave with insight you can take straight back to your team.
10.00 – 10.30 – Arrive Early (Optional) If you fancy it, arrive early for a behind-the-scenes walk around the Aviva Stadium before the programme begins.
10.30 – 11.00 – Registration & Coffee – Arrive, grab a coffee and reconnect with fellow in-house corporate event creators.
11.00 – 11.05 – Welcome – Setting the scene for a practical, peer-led morning. Anita Howard, Founder, ICE
11.05 – 11.35 – Fireside Chat AI in Action: How One Events Team Changed Everything
Speaker: Steve Wade, Head of Content, IR Media Group
Chair: Sarah O’Neil
No more “one day AI will…” conversations. This session focuses on what’s happening now. Steve shares how his team is actively using AI across content planning, onsite delivery and operations — including live demos, honest lessons learned and real examples of how AI is already driving business impact.
11.35 – 12.35 – Campfire Sessions Four informal, interactive campfires. Each lasts 20 minutes — choose a table, then rotate.
Campfire 1 How The Irish Times Brought Ireland’s Greenest Places to Life – Rob Kinsella & Dave Hendrick, The Irish Times Group
Campfire 2 From Hype to Hands-On: AI Agents Transforming Events – Sarah O’Neill, Ex-Google
Campfire 3 Format Rebels –Natalie Allen, Brands at Work
Campfire 4 Title TBC – Hayley Good, Accenture
More campfire sessions coming soon.
12.35 – 13.00 – The Things I Wish I Knew Then A fast, honest and often funny conversation about the realities of building a career in events — the lessons no one tells you early enough.
13.00 – 14.00 – Networking Lunch Stay, connect and continue the conversations with peers.
Event Partners
